TommyCTech Real World Case Studies
Atlantic Tool Warehouse from the ground up.
The proprietors of a power tool reseller startup company approached TommyCTech needing help with a business name, brand, media, computers, network, point of sale, and a web site. After an evening of brainstorming the name Atlantic Tool Warehouse was agreed upon and a bar napkin logo was drawn up to be built upon.
Not very pretty, but an essential step in bringing the concept to life. The logo is based on 3 communicative elements.
1. Atlantic: Implies location. East Coast
2. Tool Warehouse: Implies the product and service. A warehouse full of power tools available for sale to the world. Which is exactly what it is. Nothing too complicated going on here.
3. The globe of the world with a swoop to imply the energetic activity of world wide commerce, by way of this companies strong foothold in internet sales.
The logo needs to be polished up a bit for a better feel for direction. The following simple rough draft was drawn up in Photoshop.
Looks pretty nice but not very interesting. The next step was to decide on a color scheme. After trying out a few ideas and consulting with the proprietors, a scheme is agreed upon. A few more textual elements are added for further refinement.
Next comes the Commerce web site.
In store counter sales (point of sale) is integrated with Ecommerce inventory.
All graphical work is then ported out as vector art for printing services.
Such as business cards.
Store Front.
And highway marquee.
Providing Doylestown and Bucks County Real World Business Solutions
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