TommyCTech SEO and Search Engine Marketing Services

What is SEO?
SEO stands for search engine optimization. In a nutshell, this involves making modifications to a web page so visitors can find it in search engines. But theres a lot more to it than you might think.

Traditional SEO used to be about getting to the top of the search engines. Unfortunately webmasters would chose keywords that they wanted to rank on, not the ones that customers would actually use. Searching on a company name will usually produce top results simply because its the companies name but rarely will customers searching for a product or service begin a search by using a companies name.

Analytics: The new SEO
Analytics has greatly changed SEO. Analytics shows you which keywords bring visitors to your site. You see which keywords produce conversions, leads, and sales and which sites sent the traffic.

TommyCTech provides Web Hosting and Internet Marketing services for Doylestown and Bucks County, PA. Please feel free to contact us via our contact page or give us a call at: 267-664-8649

Six steps to Optimize your site Identify keywords Optimize the web site Submit your site to the search engines Build inbound links Measure search engine results and site statistics Maintain and update the site regularly Our basic rules for successful SEO: Make sure that your site is readable by search engines. Use your keywords. You need a lot of text. Help spiders understand what your pictures mean. A Spider cannot read text in images or Flash. Use Flash, animations and movies sparingly. Build links and press release. Location is often used as a keyword people will use when searching for a product or service. Continue to optimize: Add new keywords and new content frequently and based on what is hot at the time. Build traffic through inbound links and online press releases. Use reporting to gradually improve search engine results. Keep current on evolving search engine algorithms. Keep your Web site fresh and up to date: Add new content when appropriate. Monitor to ensure there are no broken links. Newer content is often seen as more relevant. Steps to Building a Search Marketing Strategy Step1: Build content pages. A top 10 Search results package is a must have. Step2:Build back links using relevant anchor text. A Site Link Visibility package does this for you. Step3: Expand reach, and fill in traffic gaps, with a Pay Per Click campaign. Step 4: Analyze everything. Use a good analytics package. Step 5: REPEAT. This is not a one time fix. An ongoing maintenance package keeps your site fresh for spiders.